Matchbox

Matchbox is a die cast toy brand introduced by Lesney Products in 1953 and currently owned by Mattel, Inc. Matchbox toys were so named because the original models were packed in boxes similar in size and style to boxes of matches. The series became so popular that the Matchbox name was once widely used by the public as a genericized trademark for all die cast toy cars measuring approximately 2.5 inches (6.5 cm) in length, regardless of brand. In the 1970s, Matchbox switched to the more conventional, plastic and cardboard "blister packs".